The Allure of Dragons’ Den: Why Entrepreneurs Seek the Spotlight

The Allure of Dragons’ Den: Why Entrepreneurs Seek the Spotlight

Dragons’ Den, known as Shark Tank in the US, is a popular television show where entrepreneurs pitch their business ideas to a panel of wealthy investors, known as the “Dragons.” The show offers a unique platform for startups and small businesses to gain funding, mentorship, and national exposure. In this blog, we’ll explore why entrepreneurs go on Dragons’ Den, the benefits of participating, and share the success story of Bad Monkey Popcorn, which appeared on the show in 2016.

Why Entrepreneurs Go on Dragons’ Den

  1. Funding Opportunities: One of the primary reasons entrepreneurs seek a spot on Dragons’ Den is the chance to secure significant investment. The Dragons bring not only their money but also their business acumen and networks, which can be invaluable for growing a business.

  2. National Exposure: Appearing on Dragons’ Den provides companies with nationwide television exposure, reaching millions of potential customers. This visibility can boost brand recognition and drive sales.

  3. Mentorship and Expertise: Beyond financial investment, the Dragons offer mentorship and strategic guidance. Their expertise can help entrepreneurs navigate challenges, refine their business models, and scale their operations more effectively.

  4. Credibility and Validation: Securing a deal with one or more Dragons can serve as a strong endorsement of a company’s potential. This validation can attract additional investors, partners, and customers.

  5. Networking Opportunities: The connections gained from appearing on Dragons’ Den extend beyond the Dragons themselves. Entrepreneurs often network with other contestants, industry experts, and potential clients who watch the show.

The Impact of Dragons’ Den on Bad Monkey Popcorn

In 2016, Bad Monkey Popcorn made its debut on Dragons’ Den. This appearance was a turning point for the company, helping to elevate its brand and expand its reach. Here’s how the experience benefited Bad Monkey Popcorn:

  1. Increased Brand Recognition: The exposure from Dragons’ Den helped put Bad Monkey Popcorn on the map, reaching a wide audience and increasing brand awareness. The national visibility contributed to a significant boost in sales and market presence.

  2. Growth and Expansion: Since appearing on the show, Bad Monkey Popcorn has grown substantially. The company has expanded its product line and entered new markets, becoming a household name in the snack industry.

  3. Award-Winning Innovation: Bad Monkey’s commitment to innovation and sustainability has been recognized with several prestigious awards. In 2023, the company won the Top Grocery Innovation Award for sustainability, highlighting its efforts to create environmentally friendly products. Additionally, Bad Monkey was a finalist for an innovative product at the Sweet and Snack Expo 2024.

  4. Product Innovation: Bad Monkey has continued to innovate, introducing new and exciting products. One such product is Heat N Eat, an award-winning popcorn that can be eaten directly or heated in a BBQ, microwave, oven, or even over a campfire. This product has been recognized for its convenience and versatility, winning accolades for its innovative approach.


Benefits of Healthier Snacks

As consumers become more health-conscious, the demand for healthier snack options has risen. Bad Monkey has responded to this trend by offering products that cater to various dietary needs. Here are some benefits of choosing healthier snacks like Bad Monkey Popcorn:

  1. Nutritional Value: Healthier snacks are made with high-quality, natural ingredients, providing essential nutrients without unnecessary additives. Bad Monkey’s vegan, nut-free, dairy-free, and kosher options ensure that everyone can enjoy a delicious snack without compromising their health.

  2. Lower in Unhealthy Fats: By using healthier oils and plant-based ingredients, Bad Monkey’s popcorn is lower in saturated fats compared to traditional snacks. This makes it a better choice for maintaining a balanced diet.

  3. Allergen-Friendly: Bad Monkey’s products are designed to accommodate various dietary restrictions and allergies, making them safe and inclusive for a wide range of consumers.

  4. Sustainable Choices: Bad Monkey is committed to sustainability, using environmentally friendly practices and packaging. This commitment not only benefits the planet but also appeals to eco-conscious consumers.

if you're interested in hearing more about our story check us out here 👇


  • Dragons' Den Official Website. "About the Show." Retrieved from Dragons' Den
  • Popcorn Board. "The Health Benefits of Popcorn." Retrieved from
  • Healthline. "Why Do We Crave Certain Foods?" Retrieved from Healthline
Back to blog